Digital Marketing Dictionary


Digital Marketing Dictionary


404 – An error message when a page cannot be found on a website.

301 Redirect – A permanent redirect from one URL to another URL. 301 redirects are often used to mask affiliate links.

302 Redirect – A temporary redirect from one URL to another URL.



Above The Fold – The area of the webpage that can be viewed without the user scrolling down.

Adsense – A contextual ad serving platform ran by Google which allows webmasters to create an income stream by placing ads on their sites.

Adwords – An advertising network ran by Google to allow advertisers to place ads across Google products. Adwords is Google’s #1 income stream.

Affiliate – When you are affiliated with a company or service. Usually by selling/advertising their products/services for a commission on sales.

Affiliate Marketing – Marketing/advertising products or services that you do not own in exchange for a commission on confirmed sales or leads you have generated.

Alexa Rank – A measure based on traffic to a website. The lower the number the better. For example a website with an Alexa rank of 40 gets more traffic than one ranked 200.

Algorithm – A set of criteria or rules used to rank websites in search results. Often referred to as the Google Search Algorithm.

ALT Text – The ALT tag or ALT text is a bit of HTML code that is added to an image. This is the text that appears when you hold your mouse over an image on a website.

Analytics – The collection and analysis of data. Most people collect data about traffic coming to their website including number of visitors, pages visited and so forth using Google Analytics.

Anchor Text – The clickable text of a link.

Article Spinning – When you spin an article you can create hundreds of unique articles from 1 seed article by providing alternative words and sentences in the text.

Authority – The overall authority a website has based on a range of factors such as popularity, traffic, backlinks, social media shares and so forth. The more popular a website is, the more authority it has.

Authority Site – An authoritative site in its niche that is well established with a great user experience and fantastic content.

Authorship – Google Authorship is used to identify the author of a particular piece of content on the web via their Google+ profile and Authorship rich snippet markup.

Automation – Automating a manual task with a bot such as filling in a web form, signing up to websites, submitting content and so forth.



Backlink – When one website links to your website.

Below The Fold – The area of the webpage that cannot be seen until the user has scrolled down the page.

Black hat SEO – An aggressive form of search engine optimization often using automated tools and unethical practices.

Blog – This website is a blog! An online journal where people can share opinions and discuss various topics.

Blog Network – A collection of blogs usually owned by the same person that are setup anonymously to manipulate search engine rankings through backlinks.

Blogosphere – The blogging community

Bot – A computer program that can interact with the internet, usually to automate tasks or scrape data.

Bounce Rate – The percentage of people that leave a site without visiting any other pages.

Breadcrumbs – A navigation trail on a website that allows you to see where the current page is in the hierarchy/structure.

Broken Link – A backlink that points to a page that no longer exists and returns a 404 error.