We want to introduce you a new article from Ogilvy Agency by Antonis Kocheilas is Global Leader, Brand Strategy for Ogilvy. for iranian advertisind Agency or whom to want to know why we need to care about our brand, nowaday brand name is more important than the sale. if we have a strong brand name sale will come to us very easily.Avideh-brand communication agency invit you to have a look on this article about Brand.
Today there are more channels, more choice, more speed, more confusion, more noise — and less signal. In this fractured, fast-as-the-speed-of-an-algorithm environment, it’s fair to ask: To Brand or Not To Brand? Check out the latest article from our Executive Partner, Global Brand Strategy, why People buy brand name products for a variety of reasons? From having good experiences with the brand in the past, to wanting to portray a certain image, many shoppers are extremely loyal to their beloved brands.
The marketing industry is in the midst of a period of change that is both absolutely terrifying and very exciting.
Faster, more intuitive technology is creating increasingly high expectations. People demand more control and transactional power from their personal data, which changes their notion of being a consumer.
Today there are more channels, more choice, more speed, more confusion, more noise — and less signal. In this fractured, fast- as-the-speed-of-an-algorithm environment, it’s fair to ask:
To Brand or Not To Brand?
Antonis Kocheilas, here: http://bit.ly/2Zkde1q
