Project Isaac 2018 By David Giantasio

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Project Isaac 2018 By David Giantasio

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Buckle up for Adweek’s sixth annual Project Isaac Awards honoring campaigns that rocketed brands to new heights, propelled by a potent mixture of innovation, creativity and technology. This year’s Gravity winner, McCann New York’s “Astronaut Reality Helmet” for Nat Geo Channel, displays inspired scope and vision, harnessing cutting-edge tech (VR) and original invention (25 replica space helmets were built with internal projection systems) to create a literally out-of-this-world experience. The other honorees follow a similar trajectory, using big ideas and novel delivery systems to transport consumers on remarkable journeys of discovery.

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