creating monster case study

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branding

creating monster case study

Hansen and red bull energy drink company were producing energy drinks in 1997. However, in 2000, other beer companies were involved in this industry and this caused the Hansen company market share to drop to 8 per cent, while the company used to hold half the market share.
At the same time, a local producer with a 16 ounce drink called Rock Star was able to overtake its competitors. This new cans compared with the standard 8.3 ounce cans had a reasonable price. So now Hansen with this new can that is twice as large, has a new opportunity for growth and is targeting new audience groups that are mainly athletes.

(this article is taken from mclean-design brand agency)

to read more see the pdf file.

 

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